29 September 2010

Some Voices You Never Hear

UNICEF Thailand has launched a 60-second public service announcement entitled "Some Voices You Never Hear", which covers several challenges facing children, including poverty, malnutrition, lack of educational opportunities, statelessness, neglect and abuse. The television spot is aimed at increasing public awareness of issues children face in their daily lives.

Open your heart to children. Listen to them...
It is hoped the spot will focus the public's attention on the important role the individual plays in promoting and protecting children's rights, ranging from caring for children within the immediate family to helping other children in need.

The spot features a number of children in difficult situations. Although the children speak in the spot, their voices are not heard. This implies that while there are many problems facing children in Thailand today, the public does not pay enough attention to these problems.

Open your heart to children. Listen to them.

United for Children. United with UNICEF.

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